“One of the strongest institutions in the world is the Church. Jesus said, “On this rock I will build my church” (Matthew 16.18a). Notice Jesus said hewould build it and that it was his Church. Jesus built his Church using a sound business training program that applies today. He began by gathering and training twelve who caught his vision (the twelve apostles). Of those twelve, he identified three to mentor as future leaders (Peter, James, and John — all of whom led the church during the years following Jesus’ departure). And of those three, Jesus spent extra time with one, Peter, whom he trained to become the visionary leader of the church (a process called fractaling). By discipling the twelve, mentoring the three, and fractaling the one, Jesus was able to instill his mission and values into the early Church. And today we find over 1.5 billion adherents to Christianity in one form or another. It took some pretty savvy business sense to pull it off.”
I’m stumped by an idea. As Zac and I work on a new home-based-business idea, I ponder what purpose business and organization land in the church. There is a certain lack of professionalism in the business world that would be better off taken hold of by today’s churches. For our small business, we’ve begun by realizing that we share a talent that could benefit the world, a type of spiritual gift perhaps. We have since then determined our “mission statement” and “target clientele” through winnowing down and specifying the base model of the business. We then take and produce.
I’m noticing that there is a gap missing in between specifying and producing that a lot of businesses and most churches miss. There is, for lack of a better term, advertising. Or maybe rather, making your product attractive to it’s viewers. Who wants to buy a gourmet meal (no matter how beautiful and laid out it may be) if it’s given to them lazily on a trash can lid.
Dare I say this, but I’m beginning to realize that we have a responsibility, not to bend the truth and make Christianity appear better than it is, but rather we have a responsibility to present the gospel in a true, attractive, and effective way to the world around us. Because it is true, attractive, and effective.
I struggle with this concept because Jesus never sugar coated anything. He told people the truth flat-out and let them take what they wanted from it. He pulled out the very heart of someone because He knew their very heart. We don’t have that luxury.
If you’re a Christian, I would ask that you join me in prayer for the body of Christ, around the world and in your worlds. In these trying and unsure times, something must remain solid. That solidity will be found in God’s word. Are you on board?